A few digital marketing strategies for Startups

Published on 24 March 2023
1 min read
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Do you have an idea and are launching your startup? But do you know that 90% of Indian Startups fail in the first few years and shut down within 5 years? If you are thinking that they shut down due to the lack of new ideas or lack of funds, then you are wrong. 

Many well-funded startups with unique ideas have failed in the past, due to the lack of innovation, creativity, and experience. As an example, we may consider AskMe.com, Auto Raja, Cab Auto and FrankleMe .

Having a great-unique idea, team, and funds are not enough to create and grow as a start up. You need customers, sales, and profits for the same, which is possible with sound marketing strategies!

Startup marketing is a different game play altogether. You need to choose and combine the right marketing channels and come up with an unbeatable strategy. Same old traditional marketing strategies will not necessarily work well every time.

Today the world is connected over smartphones and the internet. With the changing world dynamics, Marketing has also changed over time. It has rapidly changed from retail oriented to online platform oriented structure. Many businesses (corporates to startups) are focusing on Digital Marketing and are growing their businesses and customer base.

There are many digital marketing channels which you can use for your startup. But not all the digital marketing strategies are the same and give you the same profit. Some digital marketing strategies give you amazing results while others don’t.

Hence, it becomes important for one to choose the right digital marketing strategies for his startup to get maximum results out of it. Which strategy works well for your startup depends upon your niche, target audience, and a lot of other factors.

But in this guide, I will share ten digital marketing strategies which you can use to grow your startup. You will have a clear idea about digital marketing strategies to boost your startup growth.

Social Media Marketing

Social Media Marketing is one of the best ways to get global and customers for your business. It is one of the best low-cost marketing techniques to use for your business.  

Social Media Marketing has the power to make your startup profitable and a brand but you must know how to use it for your business.

There are many social media platforms but you need to choose the right platforms for your startup marketing. Here are some popular platforms to use:

  • Facebook

    – Facebook is one of the most popular social media platforms with more than 2 billion users. You can use Facebook for almost any niche and to promote any type of product. It is the cheapest social media platform to promote any business. 

  • Twitter

    – Twitter can also help you grow your business. It is the best platform for B2B businesses but can also work for B2C businesses. 

  • Instagram

    – Instagram is the best platform if you have fashion, health, beauty, fitness, modeling, and photography related business. It can work for any business too but Instagram can be the best choice for some niches.

  • LinkedIn

    : LinkedIn is a platform for professionals and so is best for b2b businesses. 

  • Snapchat

    : Snapchat is the best platform if you want to target youth or are working in fashion, beauty, or health related niche.

Best Practices To Get Success With Social Media Marketing

  • Complete your social media profiles and pages with correct info, logos and images.

  • Publish useful contents regularly.

  • Engage your audience with polls, Q&A, etc.

  • Join your niche related groups to reach more people organically.

  • Choose the right audience and target them.

  • Offer free eBooks, trials, reports, demos, etc. to collect their emails and build email list.

  • Be responsive and try to reply to every message and comment.

You need to develop a social media strategy to get success with social media marketing. An expert social media marketing company can help you to develop a strong social media strategy for your startup and optimize your campaigns. Email Marketing

Email Marketing is one of the most important and cost-effective techniques to grow startups. According to a study, email marketing delivers the highest ROI (Return-On-Investment) which is approximately 40x. It means you will get $40 return for every $1 investment. But if you are ignoring email marketing this means you are missing your customers.

Many startups do not focus on email marketing. But email marketing is one of the few marketing techniques which you can start before the launch of your actual product or company.

Here are some email marketing ideas for your startup:

  • Offer beta testing for your products or tools and build your email list.

  • Offer free trial, demo, reports, pdfs, or ebooks to build your email list.

Best Practices To Get Success With Email Marketing

  • Use catchy, attractive and engaging email titles to increase your email open rate.

  • Write your email in simple language and keep it short.

  • Break content into small paragraphs and use subheadings and bullets to make it readable.

  • Explain the benefits of what you’re offering. And tell them how it can help them. Don’t try to sell them directly.

  • Create funnels to get more conversions.

  • Keep your email subscribers engaged by sharing useful content with them on mail. But don’t send too many emails. 2-3 emails are enough in a week.

Search Engine Marketing

SEM (Search Engine Marketing) is one of the best digital marketing strategies to get instant results for your startup. You can advertise on search engines for your startup and can get more exposure and sales.

Major benefits of using Search Engine Marketing:

  • You can get instant results.

  • You can easily reach your target audience.

  • High ROI; if someone clicks on your ad only then you will have to pay.

  • You can start with small budget too like $10/day and can stop anytime.

  • You will have complete data and insights to improve your SEM campaigns and other marketing strategies.

Best Practices To Get Success With SEM

  • Create a high-quality landing page

  • Choose the right keywords

  • Set a bid cap and budget limit 

  • Use Google Pixel for re-targeting

SEM campaigns can exhaust your budget rapidly. To run successful SEM campaigns, you need some expertise & experience to get maximum results out of it for your startup.

Search Engine Optimization

SEO (Search Engine Optimization) is one of the most cost-effective channels that deliver higher ROI than other marketing methods.

Every business should focus on SEO. It is the process of getting organic traffic from search engines without any added cost. So with SEO, you can continually acquire new customers for your startup, without any cost. 

Benefits Of Using SEO For Your Startup

  • Cost effective but higher ROI

  • Long lasting results

  • Increase your reach organically

  • Get trust and authority automatically

  • Become a reputable brand

Influencer Marketing

Influencer Marketing is one of the trendiest marketing techniques these days. It is a highly effective and inexpensive technique to grow your business.

Benefits of using Influencer Marketing:

  • You can get huge exposure for your startup.

  • Helps you gain trust and customers for your startup

  • Low-cost marketing strategy

  • Easy to use

You can hire popular influencers or some micro-influencers (less-popular) to promote your brand.

Content Marketing

Content Marketing is a highly effective strategy to grow your startup. According to a recent report by the Content Marketing Institute, 90% of organizations are actively using Content Marketing for their businesses.

Content marketing generates three times more leads than paid search, according to some research. It is a cheaper and effective strategy for your business.

Benefits of Content Marketing

  • Highly effective and long-lasting results

  • Helpful to create buzz for your startup

  • Cheaper than paid ads

  • Builds trust and authority for your brand

YouTube Marketing

YouTube is the second most popular search engine in the world. There are more than 265 million active users on YouTube in India. That’s why many brands are using YouTube to reach out to their target audience.

Viral Marketing

If you want to generate massive traffic, sales, and create online buzz for your startup then nothing is better than viral marketing.

You can get overnight success with viral marketing if you are able to create content that can go viral.

In Conclusion

There are a lot of strategies and channels through which you can promote your startup. But you need to understand your audience, their behavior, and the nature of your business.

Startup marketing is not impossible but you need to be sure before every step because of the limited resources. Think differently than others and be creative to get success. You can also hire a company for your startup marketing.