How to run a successful online marketing campeign?

Published on 24 March 2023
1 min read
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Going online and creating an online store or website is just not enough. You must be wondering, ”Earlier you said just a retail business is not enough, and now you say even an online store added to a retail counter is still not enough?” Well, that;s a valid point I must say. But something to note here is, even an online store is a store, like any other. You creating an online store simply adds to thousands of other stores already available and selling online. Pretty much like a physical store, your online store needs a sound marketing strategy as well. However, unlike the marketing methodologies one uses for his/her physical retail store, the methods available for online store owners are a bit different. Often people tend to start marketing online and expect miraculous results overnight, which certainly is not possible. Gradually, they tend to get demotivated and give up on their efforts towards online marketing. Well, we are here to help you out. Online marketing strategies can be easy and often complicated at the same time. The major challenge which is faced by shop owners can actually be a massive opportunity. In today’s world, almost every major social media platform is linked to every other. Now that is a blessing and a bane at the same time. The key to a successful online marketing is a strategically planned social media campaign which can lead to outstanding results. Well, then let’s begin!! Influencers Marketing:  In recent times, influencers marketing have come up as a major form of marketing. Startups and smaller firms hire influencers and to market their respective products and services. The whole idea behind this concept is that, online influencers often have a huge base of followers which increases the reach of the firm among a target population. Social media events: Social media events can work big time to gather a crowd for a particular firm. Events, sponsorships, and workshops related to ecommerce can be arranged quickly and with little or no investment at all. Events like a launch event, a new feature release event, a talk or an interview, a live chat or interview are easy to conduct and catch the attention of probable and potential customers. Following steps may be followed to carry out a successful event on social media. 1. Post a countdown on Instagram Stories

The countdown sticker on Instagram Stories lets you set an end date and time. You can customize the name and color of the clock. Viewers can also subscribe to receive a notification when the clock runs out, or add the countdown to their own Story. It’s a great tool for driving ticket sales or reminding people about deadlines for contests or early bird pricing.

2. Create an event page on Facebook

Make a Facebook event that includes all the details your guests will need. Tag the official pages of your invited speakers or special guests. The discussion area of the event is a great space to post announcements or answer questions.

If there are tickets available through Eventbrite, you also get the option to link your account to Facebook. Once the integration is set up, your attendees can buy tickets without ever leaving the Facebook event.

3. Post teasers with necessary details

Share relevant details in the time leading up to the event. Teasers help build up the hype and can also provide your audience members with useful information. If you’re hosting a big conference, you could introduce your guest speakers one-by-one in the weeks leading up to it.

4. Create a hashtag

A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Create a hashtag that hasn’t had much prior use so that your event doesn’t get buried in a mountain of irrelevant content.

The most useful hashtags are not just unique, they’re short and easy to spell. The shorter, the better, too. Use your hashtag on all your social media content, and include it on other marketing collateral as well, even printed materials.

5. Give a sneak peek

One guarantee about social media event promotion? People love a good peek behind the curtain. With plenty of time in advance, reveal tidbits of what your guests can look forward to at the event.

Share behind-the-scenes photos and videos of your venue, speakers, programs, and swag.

6. Host a giveaway

Social media giveaway contests pump up your brand awareness and help convert followers to event attendees. Ask people to share a contest post from your account and use the hashtag to enter.

If your event has any sponsors, consider asking them for giveaway items in exchange for some extra publicity.

7. Design a custom AR filter for Instagram or Snapchat

Getting creative with augmented reality (AR) camera effects is a fun way for guests to interact with your event. They can use it in their own Facebook, Instagram, or Snapchat Stories, leading to some excellent user-generated content.

8. Interview attendees on Instagram Stories

Short interviews with interesting subjects make for compelling and easily-digestible content. Create your own red carpet moments while the event is underway.

9. Live tweet

Live tweeting sets the tone and shape of the online conversation around your event. It’s useful for capturing performances, or timely discourse, like at conferences, debates, and speaking events.

Be consistent with the use of your event hashtag and share funny moments, main takeaways, and powerful quotes from speakers.

10. Display social media posts at the event

Social media can still be a collective experience without everyone looking down at their phones.

This strategy makes the online conversation more accessible and interactive for people in the room. It might even persuade them to join in, too.

14. Save event highlights to your highlights

One of the beautiful things about Stories is that they don’t take up space on your profile, so you can post a higher volume of content that doesn’t have to be as polished.

Highlights live on your profile until you delete them. They let you curate your favorite story content and organize it under different labels. Each labeled highlight shows up as an individual icon on your profile with a custom name and cover image.

15. Create summaries for people who couldn’t make it

Even if some of your followers couldn’t be there in-person, they can still take part in the event experience.

Share content that gives people a taste of what they missed. Post images and videos that will inspire that “it’s-like-I-was-there” feeling.

If you had a waitlist of people who weren’t able to snag tickets, send them exclusive content to let them know you value their interest.

16. Analyze your performance

No marketing campaign is complete without an evaluation component.

Set goals and social media metrics ahead of time so you can measure your campaign’s success against them. Was your priority ticket sales? Brand awareness?

Take a deep dive into your analytics. Find out whether your team met those performance goals and how well you executed your plan.

The insights you gain from this campaign will inform how you develop your social media strategy for future events.

17. Run a post-event survey

If you want to up your game going forward, it’s important to ask people what they thought of the event.

Create a post-event survey through a free platform like SurveyMonkey. You can also ask questions using poll stickers and emoji slider stickers in Instagram Stories. Asking for feedback with social media polling features is more informal. It makes it easy for people to respond. Keep in mind that this feedback won’t be anonymous though.

The format of an anonymous online survey lets people take time to develop their ideas. You’ll end up receiving more honest and helpful feedback. Don’t only send your survey to the attendees, either. Presenters, organizers, and volunteers all have valuable insights to share.Try to be open to all types of feedback. It will only make your approach to future social media event promotion even better. Promote your brand’s events on all the major social media platforms from one dashboard with Hootsuite. Run contests, post teasers, and follow up with attendees. Try it free today.

Podcast Marketing: 

Podcast marketing is the act of building a strategy and using tactics that are all geared towards growing your audience and awareness. Podcasting is a long-term play, specifically podcast marketing. You do not need to implement all of these tactics at once, but over time start testing them to see what works for your audience. If you find that one isn’t gaining traction after truly giving it the attention and time it needs, let it go and try another. 

We hope the article above helped you with a brief insight of few tricks to run successful online marketing events. Try them. Let us know if it works out for you.